Odysee Education

BRAND IDENTITY, STRATEGY, UI/UX DESIGN, ART DIRECTION
2021

^{BRAND AND UI/UX DESIGN TEAM:}
Supervisor: Paul Sidharta
Art Director, Brand Designer, UI/UX Designer: Carissa Atrianty

^{MARKETING AND PRODUCTION:}
Photography and Social Media:
Studio Lieve team under the creative direction of Elvina Lie
Web Developer: Nuary Pradipta

^{THANKS TO:}
Christiano Alfin
Elvina Lie
Ayundari Gunansyah
Diana
and the entire Odysee team

Redefining Indonesia’s much afixed education system is nothing but a precarious journey, and to enliven that vision, Odysee Education primarily embraces three core audiences in the industry: school operators, educators, and students to offer consultations on curriculum, launch training programs, and provide creativity-inducing classes with cutting-edge technology. Subsidiaries such as foreign language classes and talent showcases for the young ones are among those at the horizon as well.

The logo takes a more modular, dynamic approach, focusing on Odysee taking educational institutes on a creative journey depicted through building blocks. The building blocks consist of individual pieces representing notions that Odysee stands for.

Odysee is currently operating under Ad Astra School, in which you can see the branding implementation in situ.